Founded& Launched
in Apple App Store
Breaking Language Barriers for travellers in China
Mochi Travel is a mobile app helping international travellers confidently explore China by overcoming language barriers. Using AI-powered translation, smart navigation, and booking support, the app simplifies complex travel experiences. Launched on the Apple App Store in 2024, it provides curated routes, insider tips, and cultural guidance in an intuitive, user-friendly format.
Overview
Language, culture and booking barriers for non-Chinese speakers
Lack of English-friendly navigation tools
Challenge
“Google maps and Apple maps are not that accurate in China, I don’t know what I can use.”
“Sometimes it takes a long time to figure out how to get a ticket, because you cannot just buy the tickets at the door”
“Everyone says Gaode Maps is amazing but it’s only in Chinese”
First round research
Conducted user research amongst international travellers in China.
MVP Scope
A translated Gaode map of China with curated routes
Step-by-step pre-booking for key sites
Cultural tips to boost traveller confidence
Establishing the App Structure
Based on available technology at the time, for proof of concept and the MVP, I established the below App Structures in order to collaborate with an iOS App Engineer.
Clear and simplified user journey with the goal of launching MVP quick.
Utilising Material Design System for fast delivery, consistency and rapid iteration
User-centred UX: simple flows, clear iconography, and iterative testing with international travellers
