With never ending curiosity
My design journey started around 2008
Since then I’ve been helping businesses of all sizes grow, transform and delivery value for their customers.
Main Skills
End to End UX + UI
Team leading + facilitating
Process + Culture setting
Design System
Mentoring
AI-driven prototyping (Figma AI, Uizard),
Generative AI for UX research & ideation
Conversational UI/UX
User research
User testing
Prototyping
Figma
Sketch
Adobe CC
Notion
Miro
InVision
Adobe XD
Visual Design
Education
MA Graphic Arts
University of the West of England
2011 - 2013
Advertising Design
Nanchang University, China
2005 - 2008
Experiences
Aug 2024 - Present
Founder & Designer
Mochi Travel
Founded and designed a travel app integrating AI-powered translation and navigation tools, enabling international travellers in China to overcome language barriers. Delivered the product from concept to launch on the Apple App Store, building a scalable foundation for future growth.
Jul 2023 - Aug 2024
Head of UX & Design
SalesDesk
Led design strategy and vision for a fast-scaling start-up. Built the company’s first scalable design system, launched 0–1 product initiatives.Mentored a junior designer and established strong collaboration across product, engineering, and marketing teams.
Dec 2021 - Jun 2023
Freelance Designer
Tiktok China
Led an ethical design initiative from discovery to delivery, managing a team and collaborating within a cross-functional team to define and implement design strategy.
China Central Television
Art direction and key visual suite design for the Running Youth programme.
Popsa
Transformed the Popsa photo app into a browser-based experience by modernising UX/UI and implementing a comprehensive design system, reducing design debt and increasing user engagement.
Apr 2021 - Sep 2021
Senior Product Designer
Monzo Bank
Drove design ideas for the Growth team, leading strategic initiatives that increased engagement and adoption of paid products. Partnered with product and data teams to optimise customer journeys through experimentation and user insights.
Senior Product & Design System Designer
Nov 2019 - Apr 2021
Just Eat
Co-led the creation and governance of a global design system, improving consistency across 20+ markets and reducing development time by 30%.
Designed and delivered high-impact product features within the Restaurant team, collaborating with cross-functional stakeholders to drive measurable results.
Recognised with an exceptional performance review for consistently exceeding expectations.
Mentored junior designers, fostering growth and elevating design quality across the team.
2013 - 2019
Senior Digital Designer
Proctor + Stevenson
Digital Design Agency. Redesign websites and set up Design systems for clients such as Panasonic Japan, Saudi Arabia Airlines, UK Hydrographic Office and so on. Lead projects from initial discovery stage all the way to handover to developers. Client management and communication.